Learning how to write, by not giving a shit about how you write.

‘Can you teach me how to write?’

I’ve been asked that question many times.

In my advertising years, for example, a lot of clients wanted me to train their PR-teams, their management department or their help desk people, and teach them how to write compelling, fresh stuff.

On Facebook and Twitter and LinkedIn, I’ve been approached by dozens of (semi-)contacts about revealing my writing secrets and tricks.

And I never did, but not because I didn’t want to.

Here’s the simple truth: I don’t know why I write what I write and how I do it.

I just sit down and write.

I can’t break up the creative process in handsome, clever pieces that, when ingested, result in being able to write like me (and I think that shouldn’t be the goal anyway).

Writing is something I’ve been doing for over thirty years, and it has become second nature to me.

I really don’t care about my writing anymore, I don’t think about it, and that’s why it is what it is.

It’s real, direct, unfiltered, unpolished, unapologetic.

It’s straight from the source, and that abstract quality is what makes it fresh and (so I’ve heard) interesting.

I just learned to get out of my own way and let it happen.

I’ve become REALLY familiar with leaning back into flow and go WHEEEEEEEEEEEEEE!!!!!

And that’s why there are thousands and thousands of people who can write way ‘better’ than I do, who are technically perfect and measure every precious word for hours and know everything about building up a story and use the rules about keeping people engaged and how to create a novel and all that stuff, but still don’t seem to create interesting stories or articles.

If you want to write stuff that feels alive, sparkling, exciting, you have to write from that place of plenty.

Not from your head.

You have to dip your proverbial fountain pen in the well of pure potential and splash whatever comes to mind on the blank canvas of possibility.

Or something like that.

But you have to learn to not give a fuck.

And if you’re interested in THAT, just let me know, because I’m considering creating a little live course around it.

Cool writing will be a result.

Cool living might be a side-effect.



Sounds exciting? Feel free to let me know!



(Photo by @artlasovsky, for Unsplash)