As a coach, I know EXACTLY what I want people to experience.

Because when they do, everything in their life changes.

So how do we get there?

The best coaches, in my opinion, are the most creative ones.

True artists.

They are the ones that know the human mind extremely well, and are crazy good at finding ways to get past it, right to the heart of the matter.

The premise is fairly simple: most people have a deep longing for peace of mind, freedom, silence, love and trust, and a powerful longing to feel safe, to feel at home.

And I know exactly where it is.

But that doesn’t mean I can just tell them and get it over with.

Every client I have ever met has a different story, a different outlook on life, a very specific set of values and beliefs and rules, and they hang on to it.

Most people have many, many ideas and habits that prevent them initially from opening up deep enough to fully grasp what I am referring to.

It’s my job to find a way to penetrate that seemingly solid shield of perception, of personal reality, in order to find what’s beneath, stir it up, and let them sense that.

Which is far from easy.

The intellect knows millions and millions of ways to keep itself in the game, and as a coach you should be able to deal with all of them.

Every client has their own unique, very complex psychological defense system, and in most cases it will fight like a motherfucker to stay in the game.

That’s where creativity comes in.

Coaching is about knowing exactly where to go, and finding ways to get there.

It’s about storytelling.

About control of pace.

About confidence.

About humor.

About conviction.

And absolute clarity of mind.

It’s about captivating the critical, defensive entity of the client long enough to go beyond and help them feel what’s beneath.

It’s about helping them relax into their true nature.

Coaching is a truly intelligent game of skill, diversion, enticement, spontaneity, adventure, curiosity and resilience.

As a coach you need to stay cool, and inventive, and crystal clear, no matter how hard the intellect on the other side lashes out and fights you.

You have to stay grounded, and inspired, and be experienced enough to not let your own mental mist get in the way.

You have to deal with waves of disappointment and fear and judgment, and stay in the game.

To me, great coaches are amazing artists.

And that’s exactly why I love it so much.

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